NBA Store

I was asked to create a window display for the 5th Avenue NBA Store in Manhattan. This project includes the concept, specifications and execution of the Grab The Glory key visual. This display was visible on 5th Avenue in Manhattan at the NBA Store.

I hand selected photos of Lebron James, James Harden, Isaiah Thomas and Kawhi Leonard from Getty Images to create life-size standees that show the emotions of the players “grabbing the glory” so to speak. Other parts of the Window Display included the three dimensional “Grab The Glory” structure, smokescreen illusion vinyl graphics, and an oversized basketball court backdrop. Building off of the window display, I designed various web banner size ads and print ads. Once the finals began, the other teams were removed and the art direction changed to The Finals with corresponding players and tagline, in gold instead.