JUSTDON X NBA SPECIAL EDITION COLLABORATION PACKAGING

I was tasked with designing custom packaging for a Mountain Dew x NBA x Just Don Influencer Kit. These were sent to professional basketball players, sports broadcasters and fashion icons. After creating various concepts, the client settled on a shoebox style design, which was then produced at a quantity of 250 units.

TASTE THE VIBE CAMPAIGN

(featuring Ty Dolla $ign)

featured on: Business Wire , Polite Drinking

Creative Director

-campaign slogan / tagline ideation

-key visual design

-print file development and production

I developed a new Key Visual for Stoli Crushed promoting their ‘Taste The Vibe Campaign’ with singer & songwriter Ty Dolla $ign as the brand ambassador.

I created an art piece from the raw images provided, and translated this across 15 POS items. This grew into a larger activation, showing up on Stoli’s Instagram as well as Market Watch and Wine Spectator Magazines, not to mention liquor stores across the US.